Deal Sheet: 2026 Sportage SX Prestige

Ewald Kia of Oconomowoc · Oconomowoc, WI · VIN: 5XYK5CDF9TG467653

This Is Already a Great Deal

Opening Offer

$38,247

Asking Price

$39,430

Max Price

$39,430

• Recent buyers paid ~$1,170 below MSRP
• Asking price is already $330 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,837

Est. Invoice$38,065

Holdback (est.)$1,228

MSRP (Sticker)$40,930

Asking Price$39,430

Markup-$1,500

Est. Dealer Margin on This Car$2,593

Percentile8% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,259

Avg Markup (Sportage)-$1,068

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$1,259

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