Deal Sheet: 2026 Sportage SX Prestige

Daytona Kia · Daytona Beach, FL · VIN: 5XYK5CDF9TG374258

Negotiation Guide

Opening Offer

$36,995

Fair Price

$38,495

Walk Away Above

$39,195

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,906

Est. Invoice$37,102

Holdback (est.)$1,197

MSRP (Sticker)$39,895

Asking Price$38,864

Markup-$1,031

Est. Dealer Margin on This Car$2,959

Percentile62% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$561

Avg Markup (Sportage)-$524

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$577

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