Deal Sheet: 2026 Sportage SX Prestige

Coughlin Kia of Dublin · Plain City, OH · VIN: 5XYK5CDF8TG462749

Negotiation Guide

Opening Offer

$37,810

Fair Price

$39,310

Walk Away Above

$39,895

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,432

Est. Invoice$37,646

Holdback (est.)$1,214

MSRP (Sticker)$40,480

Asking Price$39,447

Markup-$1,033

Est. Dealer Margin on This Car$3,015

Percentile61% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory236 vehicles

Avg Markup (All Models)-$762

Avg Markup (Sportage)-$600

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$903

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