Deal Sheet: 2026 Sportage SX Prestige

Jts Kia of Rock Hill · Rock Hill, SC · VIN: 5XYK5CDF8TG405399

Negotiation Guide

Opening Offer

$36,835

Fair Price

$38,335

Walk Away Above

$39,035

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,762

Est. Invoice$36,954

Holdback (est.)$1,192

MSRP (Sticker)$39,735

Asking Price$38,546

Markup-$1,189

Est. Dealer Margin on This Car$2,785

Percentile45% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)-$736

Avg Markup (Sportage)-$674

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$842

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