Deal Sheet: 2026 Sportage SX Prestige

Russ Darrow Kia Waukesha · Waukesha, WI · VIN: 5XYK5CDF7TG470762

Negotiation Guide

Opening Offer

$38,235

Fair Price

$39,735

Walk Away Above

$40,320

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,815

Est. Invoice$38,042

Holdback (est.)$1,227

MSRP (Sticker)$40,905

Asking Price$39,788

Markup-$1,117

Est. Dealer Margin on This Car$2,974

Percentile49% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$963

Avg Markup (Sportage)-$660

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,059

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03589d

Kia of MeridianMeridian, MS

-$1,828$40,56689d

George Gee KiaLiberty Lake, WA

-$1,770$39,21589d

Power KiaSalem, OR

-$1,754$39,42689d

Roseville KiaRoseville, CA

-$1,743$39,08789d

Walt Massey KiaMccomb, MS

-$1,742$39,36389d

Kia of AmarilloAmarillo, TX

-$1,731$39,75822d

Elk Grove KiaElk Grove, CA

-$1,719$39,35689d

Greenway Kia of RiverchasePelham, AL

-$1,715$38,94089d

Elk Grove KiaElk Grove, CA

-$1,713$39,26289d