Deal Sheet: 2026 Sportage SX Prestige

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 5XYK5CDF7TG462466

Negotiation Guide

Opening Offer

$37,910

Fair Price

$39,410

Walk Away Above

$39,995

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,522

Est. Invoice$37,739

Holdback (est.)$1,217

MSRP (Sticker)$40,580

Asking Price$39,718

Markup-$862

Est. Dealer Margin on This Car$3,196

Percentile89% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Sportage)-$540

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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