Deal Sheet: 2026 Sportage SX Prestige

Cumberland Kia · Cookeville, TN · VIN: 5XYK5CDF7TG460345

Negotiation Guide

Opening Offer

$37,880

Fair Price

$39,380

Walk Away Above

$39,965

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,495

Est. Invoice$37,712

Holdback (est.)$1,217

MSRP (Sticker)$40,550

Asking Price$39,445

Markup-$1,105

Est. Dealer Margin on This Car$2,950

Percentile50% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$892

Avg Markup (Sportage)-$775

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$858

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