Deal Sheet: 2026 Sportage SX Prestige

Gateway Kia · Warrington, PA · VIN: 5XYK5CDF7TG439558

Negotiation Guide

Opening Offer

$36,985

Fair Price

$38,485

Walk Away Above

$39,185

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,897

Est. Invoice$37,093

Holdback (est.)$1,197

MSRP (Sticker)$39,885

Asking Price$38,888

Markup-$997

Est. Dealer Margin on This Car$2,992

Percentile70% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$736

Avg Markup (Sportage)-$677

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$743

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