Deal Sheet: 2026 Sportage SX Prestige

Kia of Middletown · New Hampton, NY · VIN: 5XYK5CDF7TG437972

Negotiation Guide

Opening Offer

$38,322

Fair Price

$39,822

Walk Away Above

$40,526

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$37,107

Est. Invoice$38,344

Holdback (est.)$1,237

MSRP (Sticker)$41,230

Asking Price$40,013

Markup-$1,217

Est. Dealer Margin on This Car$2,906

Percentile43% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sportage)-$841

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$900

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