Deal Sheet: 2026 Sportage SX Prestige

Southlake Kia · Merrillville, IN · VIN: 5XYK5CDF7TG427006

Negotiation Guide

Opening Offer

$37,377

Fair Price

$38,877

Walk Away Above

$39,579

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,252

Est. Invoice$37,460

Holdback (est.)$1,208

MSRP (Sticker)$40,280

Asking Price$39,218

Markup-$1,062

Est. Dealer Margin on This Car$2,966

Percentile56% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$794

Avg Markup (Sportage)-$722

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$751

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