Deal Sheet: 2026 Sportage SX Prestige

Covina Kia · Covina, CA · VIN: 5XYK5CDF7TG353988

Negotiation Guide

Opening Offer

$36,773

Fair Price

$38,273

Walk Away Above

$38,969

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,699

Est. Invoice$36,888

Holdback (est.)$1,190

MSRP (Sticker)$39,665

Asking Price$38,480

Markup-$1,185

Est. Dealer Margin on This Car$2,782

Percentile45% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$822

Avg Markup (Sportage)-$719

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$826

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