Deal Sheet: 2026 Sportage SX Prestige

Cumberland Kia · Cookeville, TN · VIN: 5XYK5CDF6TG458456

Negotiation Guide

Opening Offer

$37,750

Fair Price

$39,250

Walk Away Above

$39,835

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,378

Est. Invoice$37,591

Holdback (est.)$1,213

MSRP (Sticker)$40,420

Asking Price$39,336

Markup-$1,084

Est. Dealer Margin on This Car$2,958

Percentile53% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$892

Avg Markup (Sportage)-$775

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$858

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