Deal Sheet: 2026 Sportage SX Prestige

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYK5CDF6TG443620

Negotiation Guide

Opening Offer

$37,357

Fair Price

$38,857

Walk Away Above

$39,559

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,234

Est. Invoice$37,442

Holdback (est.)$1,208

MSRP (Sticker)$40,260

Asking Price$39,202

Markup-$1,058

Est. Dealer Margin on This Car$2,968

Percentile56% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Sportage)-$598

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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