Deal Sheet: 2026 Sportage SX Prestige

Valley Kia · Fontana, CA · VIN: 5XYK5CDF6TG432651

Negotiation Guide

Opening Offer

$37,693

Fair Price

$39,193

Walk Away Above

$39,891

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,531

Est. Invoice$37,749

Holdback (est.)$1,218

MSRP (Sticker)$40,590

Asking Price$39,540

Markup-$1,050

Est. Dealer Margin on This Car$3,009

Percentile57% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$679

Avg Markup (Sportage)-$567

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$710

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