Deal Sheet: 2026 Sportage SX Prestige

World Car Kia · San Antonio, TX · VIN: 5XYK5CDF6TG420807

Negotiation Guide

Opening Offer

$37,740

Fair Price

$39,240

Walk Away Above

$39,943

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,581

Est. Invoice$37,800

Holdback (est.)$1,219

MSRP (Sticker)$40,645

Asking Price$39,764

Markup-$881

Est. Dealer Margin on This Car$3,184

Percentile87% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)-$611

Avg Markup (Sportage)-$615

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$605

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-$1,713$39,26290d