Deal Sheet: 2026 Sportage SX Prestige

Paramount Kia of Hickory · Hickory, NC · VIN: 5XYK5CDF6TG410794

Negotiation Guide

Opening Offer

$37,974

Fair Price

$39,474

Walk Away Above

$40,177

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,792

Est. Invoice$38,018

Holdback (est.)$1,226

MSRP (Sticker)$40,880

Asking Price$39,565

Markup-$1,315

Est. Dealer Margin on This Car$2,773

Percentile39% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$794

Avg Markup (Sportage)-$735

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$882

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