Deal Sheet: 2026 Sportage SX Prestige

Billion Kia of Iowa City · Iowa City, IA · VIN: 5XYK5CDF5TG468833

This Is Already a Great Deal

Opening Offer

$37,680

Asking Price

$38,845

Max Price

$38,845

• Recent buyers paid ~$1,170 below MSRP
• Asking price is already $265 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,252

Est. Invoice$37,460

Holdback (est.)$1,208

MSRP (Sticker)$40,280

Asking Price$38,845

Markup-$1,435

Est. Dealer Margin on This Car$2,593

Percentile17% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory312 vehicles

Avg Markup (All Models)-$1,180

Avg Markup (Sportage)-$1,004

% Below MSRP51%

Avg Days to Sell57 days

Avg Sold Markup-$1,256

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