Deal Sheet: 2026 Sportage SX Prestige

Moyer Kia · Lebanon, PA · VIN: 5XYK5CDF5TG442684

Negotiation Guide

Opening Offer

$36,985

Fair Price

$38,485

Walk Away Above

$39,185

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,897

Est. Invoice$37,093

Holdback (est.)$1,197

MSRP (Sticker)$39,885

Asking Price$38,981

Markup-$904

Est. Dealer Margin on This Car$3,085

Percentile84% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$755

Avg Markup (Sportage)-$664

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$749

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