Deal Sheet: 2026 Sportage SX Prestige

Courage Kia · Lowell, NC · VIN: 5XYK5CDF5TG365069

Negotiation Guide

Opening Offer

$37,258

Fair Price

$38,758

Walk Away Above

$39,459

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,144

Est. Invoice$37,349

Holdback (est.)$1,205

MSRP (Sticker)$40,160

Asking Price$38,944

Markup-$1,216

Est. Dealer Margin on This Car$2,800

Percentile43% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$776

Avg Markup (Sportage)-$761

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$821

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