Deal Sheet: 2026 Sportage SX Prestige

Preston Kia · Burton, OH · VIN: 5XYK5CDF4TG459105

Negotiation Guide

Opening Offer

$37,235

Fair Price

$38,735

Walk Away Above

$39,320

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,915

Est. Invoice$37,112

Holdback (est.)$1,197

MSRP (Sticker)$39,905

Asking Price$38,904

Markup-$1,001

Est. Dealer Margin on This Car$2,990

Percentile68% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)-$721

Avg Markup (Sportage)-$606

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$725

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