Deal Sheet: 2026 Sportage SX Prestige

Greenway Kia North · Longwood, FL · VIN: 5XYK5CDF4TG397737

Negotiation Guide

Opening Offer

$37,091

Fair Price

$38,591

Walk Away Above

$39,288

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,987

Est. Invoice$37,186

Holdback (est.)$1,200

MSRP (Sticker)$39,985

Asking Price$38,941

Markup-$1,044

Est. Dealer Margin on This Car$2,955

Percentile58% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory308 vehicles

Avg Markup (All Models)-$639

Avg Markup (Sportage)-$542

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$662

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