Deal Sheet: 2026 Sportage SX Prestige

Moyer Kia · Lebanon, PA · VIN: 5XYK5CDF3TG363160

Negotiation Guide

Opening Offer

$37,700

Fair Price

$39,200

Walk Away Above

$39,903

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,545

Est. Invoice$37,763

Holdback (est.)$1,218

MSRP (Sticker)$40,605

Asking Price$39,418

Markup-$1,187

Est. Dealer Margin on This Car$2,874

Percentile45% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$755

Avg Markup (Sportage)-$664

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$749

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