Deal Sheet: 2026 Sportage SX Prestige

Jersey City Kia · Jersey City, NJ · VIN: 5XYK5CDF2TG466246

Negotiation Guide

Opening Offer

$38,270

Fair Price

$39,770

Walk Away Above

$40,355

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,846

Est. Invoice$38,074

Holdback (est.)$1,228

MSRP (Sticker)$40,940

Asking Price$39,832

Markup-$1,108

Est. Dealer Margin on This Car$2,986

Percentile50% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$791

Avg Markup (Sportage)-$663

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$734

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