Deal Sheet: 2026 Sportage SX Prestige

Healey Kia · Newburgh, NY · VIN: 5XYK5CDF2TG423039

Negotiation Guide

Opening Offer

$37,586

Fair Price

$39,086

Walk Away Above

$39,788

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,441

Est. Invoice$37,656

Holdback (est.)$1,215

MSRP (Sticker)$40,490

Asking Price$39,445

Markup-$1,045

Est. Dealer Margin on This Car$3,004

Percentile58% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$877

Avg Markup (Sportage)-$706

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$891

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