Deal Sheet: 2026 Sportage SX Prestige

Randy Marion Kia · Salisbury, NC · VIN: 5XYK5CDF2TG408444

Negotiation Guide

Opening Offer

$37,825

Fair Price

$39,325

Walk Away Above

$40,027

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,657

Est. Invoice$37,879

Holdback (est.)$1,222

MSRP (Sticker)$40,730

Asking Price$39,646

Markup-$1,084

Est. Dealer Margin on This Car$2,989

Percentile53% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$775

Avg Markup (Sportage)-$791

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$798

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