Deal Sheet: 2026 Sportage SX Prestige

Berman Kia · Lincolnwood, IL · VIN: 5XYK5CDF2TG376028

Negotiation Guide

Opening Offer

$36,637

Fair Price

$38,137

Walk Away Above

$38,836

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,582

Est. Invoice$36,768

Holdback (est.)$1,186

MSRP (Sticker)$39,535

Asking Price$38,379

Markup-$1,156

Est. Dealer Margin on This Car$2,798

Percentile46% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory384 vehicles

Avg Markup (All Models)-$948

Avg Markup (Sportage)-$629

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$841

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