Deal Sheet: 2026 Sportage SX Prestige

Kia of Middletown · New Hampton, NY · VIN: 5XYK5CDF2TG374490

Negotiation Guide

Opening Offer

$37,805

Fair Price

$39,305

Walk Away Above

$40,007

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,639

Est. Invoice$37,860

Holdback (est.)$1,221

MSRP (Sticker)$40,710

Asking Price$39,423

Markup-$1,287

Est. Dealer Margin on This Car$2,784

Percentile41% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sportage)-$841

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$900

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