Deal Sheet: 2026 Sportage SX Prestige

Lou Sobh Kia of Newnan · Newnan, GA · VIN: 5XYK5CDF1TG379356

Negotiation Guide

Opening Offer

$36,681

Fair Price

$38,181

Walk Away Above

$38,881

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,622

Est. Invoice$36,809

Holdback (est.)$1,187

MSRP (Sticker)$39,580

Asking Price$38,599

Markup-$981

Est. Dealer Margin on This Car$2,977

Percentile75% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory230 vehicles

Avg Markup (All Models)-$678

Avg Markup (Sportage)-$609

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$761

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