Deal Sheet: 2026 Sportage SX Prestige

Matt Blatt Kia of Toms River · Toms River, NJ · VIN: 5XYK5CDF0TG455567

Negotiation Guide

Opening Offer

$37,510

Fair Price

$39,010

Walk Away Above

$39,595

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,162

Est. Invoice$37,367

Holdback (est.)$1,205

MSRP (Sticker)$40,180

Asking Price$39,184

Markup-$996

Est. Dealer Margin on This Car$3,022

Percentile71% of inventory is priced lower

Days on Lot71 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$723

Avg Markup (Sportage)-$581

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$674

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