Deal Sheet: 2026 Sportage SX Prestige

Kia of Bowie · Bowie, MD · VIN: 5XYK5CDF0TG443354

Negotiation Guide

Opening Offer

$37,071

Fair Price

$38,571

Walk Away Above

$39,268

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,969

Est. Invoice$37,167

Holdback (est.)$1,199

MSRP (Sticker)$39,965

Asking Price$38,955

Markup-$1,010

Est. Dealer Margin on This Car$2,987

Percentile66% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage)-$951

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$793

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