Deal Sheet: 2026 Sportage SX Prestige

Jenkins Kia of Ocala · Ocala, FL · VIN: 5XYK53DFXTG468908

Negotiation Guide

Opening Offer

$36,415

Fair Price

$37,915

Walk Away Above

$38,500

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,177

Est. Invoice$36,349

Holdback (est.)$1,173

MSRP (Sticker)$39,085

Asking Price$38,201

Markup-$884

Est. Dealer Margin on This Car$3,025

Percentile87% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$661

Avg Markup (Sportage)-$547

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$691

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