Deal Sheet: 2026 Sportage SX Prestige

First Kia · Simi Valley, CA · VIN: 5XYK53DFXTG440333

Negotiation Guide

Opening Offer

$36,100

Fair Price

$37,600

Walk Away Above

$38,185

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$34,893

Est. Invoice$36,056

Holdback (est.)$1,163

MSRP (Sticker)$38,770

Asking Price$37,757

Markup-$1,013

Est. Dealer Margin on This Car$2,864

Percentile66% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$845

Avg Markup (Sportage)-$819

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$770

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