Deal Sheet: 2026 Sportage SX Prestige

Jenkins Kia of Cocoa · Cocoa, FL · VIN: 5XYK53DFXTG391537

Negotiation Guide

Opening Offer

$35,744

Fair Price

$37,244

Walk Away Above

$37,937

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,767

Est. Invoice$35,926

Holdback (est.)$1,159

MSRP (Sticker)$38,630

Asking Price$37,562

Markup-$1,068

Est. Dealer Margin on This Car$2,795

Percentile55% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$643

Avg Markup (Sportage)-$553

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$680

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