Deal Sheet: 2026 Sportage SX Prestige

Lou Fusz Kia · Columbus, OH · VIN: 5XYK53DFXTG383017

Negotiation Guide

Opening Offer

$35,389

Fair Price

$36,889

Walk Away Above

$37,584

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,452

Est. Invoice$35,600

Holdback (est.)$1,148

MSRP (Sticker)$38,280

Asking Price$37,179

Markup-$1,101

Est. Dealer Margin on This Car$2,727

Percentile51% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$763

Avg Markup (Sportage)-$647

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$877

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03590d

Kia of MeridianMeridian, MS

-$1,828$40,56690d

George Gee KiaLiberty Lake, WA

-$1,770$39,21590d

Power KiaSalem, OR

-$1,754$39,42690d

Roseville KiaRoseville, CA

-$1,743$39,08790d

Walt Massey KiaMccomb, MS

-$1,742$39,36390d

Kia of AmarilloAmarillo, TX

-$1,731$39,75823d

Elk Grove KiaElk Grove, CA

-$1,719$39,35690d

Greenway Kia of RiverchasePelham, AL

-$1,715$38,94090d

Elk Grove KiaElk Grove, CA

-$1,713$39,26290d