Deal Sheet: 2026 Sportage SX Prestige

Southlake Kia · Merrillville, IN · VIN: 5XYK53DF9TG446821

Negotiation Guide

Opening Offer

$36,135

Fair Price

$37,635

Walk Away Above

$38,332

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,127

Est. Invoice$36,298

Holdback (est.)$1,171

MSRP (Sticker)$39,030

Asking Price$37,926

Markup-$1,104

Est. Dealer Margin on This Car$2,799

Percentile50% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$794

Avg Markup (Sportage)-$722

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$751

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