Deal Sheet: 2026 Sportage SX Prestige

Matt Blatt Kia of Toms River · Toms River, NJ · VIN: 5XYK53DF9TG446012

Negotiation Guide

Opening Offer

$35,215

Fair Price

$36,715

Walk Away Above

$37,300

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$34,097

Est. Invoice$35,233

Holdback (est.)$1,137

MSRP (Sticker)$37,885

Asking Price$36,966

Markup-$919

Est. Dealer Margin on This Car$2,870

Percentile82% of inventory is priced lower

Days on Lot84 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$723

Avg Markup (Sportage)-$581

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$674

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