Deal Sheet: 2026 Sportage SX Prestige

Chula Vista Kia · Chula Vista, CA · VIN: 5XYK53DF9TG397071

Negotiation Guide

Opening Offer

$35,677

Fair Price

$37,177

Walk Away Above

$37,874

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,713

Est. Invoice$35,870

Holdback (est.)$1,157

MSRP (Sticker)$38,570

Asking Price$37,383

Markup-$1,187

Est. Dealer Margin on This Car$2,670

Percentile45% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$835

Avg Markup (Sportage)-$714

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$727

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