Deal Sheet: 2026 Sportage SX Prestige

Sutherlin Kia · Huntington Beach, CA · VIN: 5XYK53DF9TG372624

Negotiation Guide

Opening Offer

$35,603

Fair Price

$37,103

Walk Away Above

$37,799

• Recent buyers paid ~$1,183 below MSRP
• Sitting 74 days (avg 48) — extra leverage

Price Breakdown

Est. Dealer Cost$34,646

Est. Invoice$35,800

Holdback (est.)$1,155

MSRP (Sticker)$38,495

Asking Price$37,319

Markup-$1,176

Est. Dealer Margin on This Car$2,674

Percentile44% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold1087

Avg Markup-$1,183

Median Markup-$1,165

Best Deal-$1,779

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell48 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage)-$575

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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