Deal Sheet: 2026 Sportage SX Prestige

Bob Utter Kia · Sherman, TX · VIN: 5XYK53DF8TG445501

Negotiation Guide

Opening Offer

$35,652

Fair Price

$37,152

Walk Away Above

$37,849

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,691

Est. Invoice$35,847

Holdback (est.)$1,156

MSRP (Sticker)$38,545

Asking Price$37,163

Markup-$1,382

Est. Dealer Margin on This Car$2,473

Percentile30% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,175

Avg Markup (Sportage)-$1,067

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,160

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