Deal Sheet: 2026 Sportage SX Prestige

Matt Blatt Kia of Toms River · Toms River, NJ · VIN: 5XYK53DF8TG445045

Negotiation Guide

Opening Offer

$35,495

Fair Price

$36,995

Walk Away Above

$37,688

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,542

Est. Invoice$35,693

Holdback (est.)$1,151

MSRP (Sticker)$38,380

Asking Price$37,430

Markup-$950

Est. Dealer Margin on This Car$2,888

Percentile80% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$723

Avg Markup (Sportage)-$581

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$674

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