Deal Sheet: 2026 Sportage SX Prestige

Century Kia · Tampa, FL · VIN: 5XYK53DF8TG420789

Negotiation Guide

Opening Offer

$36,169

Fair Price

$37,669

Walk Away Above

$38,367

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,159

Est. Invoice$36,330

Holdback (est.)$1,172

MSRP (Sticker)$39,065

Asking Price$38,004

Markup-$1,061

Est. Dealer Margin on This Car$2,846

Percentile56% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory265 vehicles

Avg Markup (All Models)-$774

Avg Markup (Sportage)-$647

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$789

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