Deal Sheet: 2026 Sportage SX Prestige

Paramount Kia of Hickory · Hickory, NC · VIN: 5XYK53DF8TG400056

Negotiation Guide

Opening Offer

$35,798

Fair Price

$37,298

Walk Away Above

$37,992

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,817

Est. Invoice$35,977

Holdback (est.)$1,161

MSRP (Sticker)$38,685

Asking Price$37,490

Markup-$1,195

Est. Dealer Margin on This Car$2,674

Percentile44% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$794

Avg Markup (Sportage)-$735

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$882

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