Deal Sheet: 2026 Sportage SX Prestige

Westgate Kia · Wake Forest, NC · VIN: 5XYK53DF7TG461964

Negotiation Guide

Opening Offer

$36,415

Fair Price

$37,915

Walk Away Above

$38,500

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$35,177

Est. Invoice$36,349

Holdback (est.)$1,173

MSRP (Sticker)$39,085

Asking Price$38,201

Markup-$884

Est. Dealer Margin on This Car$3,025

Percentile87% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory309 vehicles

Avg Markup (All Models)-$689

Avg Markup (Sportage)-$551

% Below MSRP55%

Avg Days to Sell38 days

Avg Sold Markup-$718

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