Deal Sheet: 2026 Sportage SX Prestige

Bayway Kia · Houston, TX · VIN: 5XYK53DF7TG397635

Negotiation Guide

Opening Offer

$35,712

Fair Price

$37,212

Walk Away Above

$37,909

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,745

Est. Invoice$35,903

Holdback (est.)$1,158

MSRP (Sticker)$38,605

Asking Price$37,590

Markup-$1,015

Est. Dealer Margin on This Car$2,846

Percentile65% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$556

Avg Markup (Sportage)-$531

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$569

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