Deal Sheet: 2026 Sportage SX Prestige

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYK53DF7TG385517

Negotiation Guide

Opening Offer

$35,053

Fair Price

$36,553

Walk Away Above

$37,244

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,142

Est. Invoice$35,280

Holdback (est.)$1,138

MSRP (Sticker)$37,935

Asking Price$36,976

Markup-$959

Est. Dealer Margin on This Car$2,835

Percentile77% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sportage)-$569

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

Cheaper Sportage SX Prestige Inventory

Tom Dolan's Reno KiaReno, NV

-$2,049$40,03589d

Kia of MeridianMeridian, MS

-$1,828$40,56689d

George Gee KiaLiberty Lake, WA

-$1,770$39,21589d

Power KiaSalem, OR

-$1,754$39,42689d

Roseville KiaRoseville, CA

-$1,743$39,08789d

Walt Massey KiaMccomb, MS

-$1,742$39,36389d

Kia of AmarilloAmarillo, TX

-$1,731$39,75822d

Elk Grove KiaElk Grove, CA

-$1,719$39,35689d

Greenway Kia of RiverchasePelham, AL

-$1,715$38,94089d

Elk Grove KiaElk Grove, CA

-$1,713$39,26289d