Deal Sheet: 2026 Sportage SX Prestige

Jeff Wyler Kia · Batavia, OH · VIN: 5XYK53DF7TG344224

Negotiation Guide

Opening Offer

$35,003

Fair Price

$36,503

Walk Away Above

$37,194

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,097

Est. Invoice$35,233

Holdback (est.)$1,137

MSRP (Sticker)$37,885

Asking Price$36,839

Markup-$1,046

Est. Dealer Margin on This Car$2,743

Percentile58% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory275 vehicles

Avg Markup (All Models)-$697

Avg Markup (Sportage)-$612

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$711

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