Deal Sheet: 2026 Sportage SX Prestige

Bob Utter Kia · Sherman, TX · VIN: 5XYK53DF6TG461258

This Is Already a Great Deal

Opening Offer

$36,389

Asking Price

$37,514

Max Price

$37,514

• Recent buyers paid ~$1,170 below MSRP
• Asking price is already $226 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,019

Est. Invoice$36,186

Holdback (est.)$1,167

MSRP (Sticker)$38,910

Asking Price$37,514

Markup-$1,396

Est. Dealer Margin on This Car$2,495

Percentile27% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,175

Avg Markup (Sportage)-$1,067

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,160

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