Deal Sheet: 2026 Sportage SX Prestige

Bill Byrd Kia · Panama City, FL · VIN: 5XYK53DF6TG447523

Negotiation Guide

Opening Offer

$35,202

Fair Price

$36,702

Walk Away Above

$37,393

• Recent buyers paid ~$1,170 below MSRP
• Sitting 89 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,277

Est. Invoice$35,419

Holdback (est.)$1,143

MSRP (Sticker)$38,085

Asking Price$36,781

Markup-$1,304

Est. Dealer Margin on This Car$2,505

Percentile41% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)-$1,152

Avg Markup (Sportage)-$940

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,060

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