Deal Sheet: 2026 Sportage SX Prestige

Sewell Kia · Midland, TX · VIN: 5XYK53DF6TG439860

Negotiation Guide

Opening Offer

$35,304

Fair Price

$36,804

Walk Away Above

$37,500

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$34,376

Est. Invoice$35,521

Holdback (est.)$1,146

MSRP (Sticker)$38,195

Asking Price$36,873

Markup-$1,322

Est. Dealer Margin on This Car$2,498

Percentile39% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory260 vehicles

Avg Markup (All Models)-$1,085

Avg Markup (Sportage)-$931

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,211

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