Deal Sheet: 2026 Sportage SX Prestige

Nalley Kia · Lithonia, GA · VIN: 5XYK53DF6TG425425

Negotiation Guide

Opening Offer

$36,159

Fair Price

$37,659

Walk Away Above

$38,357

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$35,150

Est. Invoice$36,321

Holdback (est.)$1,172

MSRP (Sticker)$39,055

Asking Price$38,187

Markup-$868

Est. Dealer Margin on This Car$3,038

Percentile88% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$588

Avg Markup (Sportage)-$565

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$592

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